Pipeline added per US$1, whatever the format.
Executive dinnersFill 20 seats with the right 20.
Twelve show up, and three are from accounts you don't sell to.
With Eventworth- Invite list ranked by fit and intent
- No-show risk score for every registrant
- Owners confirm their own guests
You getShow rate up, no empty chairs
RoundtablesTurn the conversation into meetings.
Great discussion, then a generic "thanks for attending" email.
With Eventworth- Notes from the room on a phone, on the day
- Each note goes into that person's follow-up
- Meetings logged in one tap
You getNotes in every follow-up
Trade show boothsProve the booth, or cut it.
Hundreds of badge scans, no idea what the booth added.
With Eventworth- Messy scans matched to CRM accounts
- Attended vs held-out accounts
- Repeat, Fix or Stop at day 90
You getA verdict on every booth
Regional roadshowsCompare cities and regions side by side.
Every region reports differently, so nobody can compare.
With Eventworth- One measure for every city
- Results by event and by region
- APAC, North America, EMEA and LATAM
You getPipeline per US$1 by region
WebinarsSame funnel, same verdict.
Lots of registrants, no link to pipeline.
With Eventworth- Attendees routed to owners within 48 hours
- Same holdout test as in-person events
- Cheap formats measured, not assumed
You getCheap pipeline, measured
Customer and partner daysTrack expansion, not just new logos.
Customer events look like cost, because they bring no new logos.
With Eventworth- Pipeline from existing accounts counted
- Account owners get their own people
- Expansion shown next to new business
You getPipeline from existing accounts
Annual budget planningNext year's plan from this year's verdicts.
Days of spreadsheets to rebuild the case, every year.
With Eventworth- Repeat and Fix events roll into next year
- Each brief predicts pipeline from past results
- CFO and CRO report in about an hour
You getBudget case in an hour