How it works
Thirteen weeks, start to readout.
- 1Week 1: your baselineLast quarter’s exports in. Both baselines agreed in writing. Held-out accounts set.
- 2Weeks 2–12: every event through the agentsTiered invites with personal landing pages, show-rate nudges, AE briefs and drafts, reminders and SDR hand-offs.
- 3Week 13: the readoutBoth numbers by region, month and event manager, plus a report for the CMO and CRO.
Is this for you?
Good fit, or not a fit.
- B2B technology companySelling to named accounts.
- 10+ events a quarterField events, roundtables, dinners or webinars.
- 50+ target accounts invited per eventEnough accounts for the rates to mean something.
- AEs or SDRs own the accountsSomeone in sales can write to each attendee.
- Marketo or HubSpot, and a CRMWe work from your exports. No IT project.
- Fewer than 10 events a quarterToo few events to move a quarterly number.
- Mostly trade-show booths or open public eventsNo invited target list to measure against.
- No AE or SDR owns the accountsThe follow-up number needs a person in sales to write.
- No registration or attendance exportsWithout last quarter’s data there’s no baseline to beat.
- You want messages sent with no one approvingA person always sends. AEs from their own mailbox, guests from Marketo or HubSpot.
Not sure? Send last quarter’s exports and we’ll tell you before you commit.
When it may not pay off
What holds the numbers back.
The agents can’t make up for these. We check for them in week 1 and raise them in the weekly review as soon as we see one.
- No event briefThe audience, agenda and speakers aren’t set four weeks out. Invites have nothing specific to say, and the right accounts don’t register.
- Accounts arrive lateThe target account list and owners come in less than four weeks before the event. AEs don’t have time to invite, and the registration rate can’t move.
- Too few target accounts nearbyFewer than 50 target accounts within reach of the venue. The rate swings on a handful of people.
- AEs don’t sendDrafts sit unsent. The agents remind and hand off to SDRs, but someone in sales still has to write to each attendee.
- Exports come in lateAttendance isn’t marked within a day of the event. The 24-hour follow-up window passes before the agents can sort and route.
- Events change lateDates, venues or formats change in the last two weeks, or events are cancelled. Invites and reminders have to start again.
How we measure
Your baseline, your exports, the same definitions.
Measured across the quarter, not event by event.
Pricing is agreed on the first call and depends on the number of events.
See the agents work
What the agents do, and what you approve.
A landing page in each Tier 1 account’s name
Ashford Bank sees its own page, its AE and the event. Tier 2 accounts get a page for their industry.
One click writes every Tier 1 and Tier 2 invite
Each AE and SDR gets one email: their accounts, a brief and a note for each, and links to each page.
Works toward the registration rate
Live against your target, with the next moves ranked by how many registrations they add.
Every attendee sorted the morning after
Hot gets a note from their AE within 24 hours, Warm from the SDR. AEs who go quiet are reminded, then handed off.
Pipeline per US$1, against held-out accounts
Each event gets a verdict: repeat, fix or stop. A report goes to the CMO and CRO.
Every event by region, month and owner
One next step per workspace. Approve by replying YES to one daily email.
Real screens from the product, on a phone, with sample data.
Privacy
Your data stays with you.
Next step
A 30-minute baseline review.
Send last quarter’s registration and attendance exports. We’ll come back with your two baselines and the targets they become.
Targets are relative to each customer’s own previous quarter. Example figures are illustrative. Full offer