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For B2B teams running events on Cvent

More of the right people in the room. Every one followed up.

Cvent runs your registration and the event. Eventworth’s agents run the part that sits with your AEs: who gets invited, who shows up, and what happens in the 24 hours after.

Registrations from target accounts
~50%70%
The target the Registration agent works to. Most events start near half.
Attendees followed up within 24 hours
95%
The target the Follow-up agent works to, tracked for every AE, every event.

The problem

The event goes well. The pipeline doesn’t follow.

Before

Often half the room is people you weren’t trying to reach: registrations from public listings and contacts outside your target accounts.

After

Attendees wait days for a personal note, or never get one. By the time the AE writes, the conversation has gone cold.

Every time

No one can say which AE invited whom, who followed up, or which events to run again.

Registration agent · target 70%

Fill the room with the accounts you sell to.

  1. Each AE invites only their own accounts near the event. The agent writes each AE their list, with an invite-by date.
  2. A short note and the Cvent landing page link, ready to send. Three lines on what the event is and why it fits that account, plus a link tagged to the AE. The AE adds one line of their own.
  3. Warmest accounts first. Accounts that came to similar past events, and people who registered before but couldn’t make it.
  4. A second guest from accounts already registered. A peer from the same buying group is the easiest extra registration.
  5. Every channel ranked by share from target accounts, not volume. Each post, partner and ad gets its own tracking link.
Registration agent: registrations against pace, share from target accounts and moves ranked by expected registrations
Moves ranked by expected registrations from target accounts. You approve; the agent writes.

Follow-up agent · target 95% in 24 hours

Every attendee hears from their AE the next day.

  1. Each AE gets their own attendees, with a 48-hour deadline. By email the morning after. No login.
  2. A draft for every person. Written for where they stand: attended, no-show, replied or meeting booked.
  3. Replies answered. Paste a reply and the agent drafts the answer: two meeting times, a check-back date, or a thank-you to whoever they pointed to.
  4. AEs report by replying with a code. “F12 meeting”, “F13 replied”. The 24-hour, 72-hour and 7-day clock updates.
  5. Late AEs get a reminder. The event lead sees who has followed up and who hasn’t.
Follow-up agent: attendees followed up, per-AE lists and approvals
Each AE’s list, the clock and the drafts. The AE sends from their own mailbox.

See it work

One event, start to finish. Click through.

app.eventworth.ai/northwind-cloud/events
Every event in one table: Registrations, show rate, follow-up and a verdict for every event, refreshed from your Cvent and CRM exports.
Agent

1 / 10

Screens from the working product with a fictional company’s sample data. Agent You approve AE

Who does what

Agents write and track. People approve and send.

Agents

Do the work

  • Pick who to invite, near the event
  • Write every invite note, confirmation and follow-up
  • Draft answers to replies
  • Track both numbers, by AE and by event
Event lead

Approves

  • One approval email a day in busy weeks
  • Reply YES, or with the codes you approve
  • Nothing reaches a guest or an AE without you
AEs

Send from their inbox

  • One email with their own accounts
  • Add a personal line, press send
  • Reply with a code when someone answers

Works with what you have

Cvent keeps the event. No IT project.

You already haveEventworth uses it for
Cvent registration and landing pageRegistration stays in Cvent. AE invites link to your landing page, tagged to each AE.
Cvent registration and attendance exportsWho registered, who came, and from which account and source.
Marketo or HubSpotGuest emails stay in your marketing system; the agent writes them with your tokens.
Your CRM account listTarget accounts, owners and locations. One in five is held out, so you can see what the event really added.
What to know
  • 70% and 95% are the targets the agents work to, not guarantees. Your starting point comes from your last 3 to 5 events of the same format.
  • It runs on Cvent and CRM exports today. There’s no live sync yet.
  • The agents write; a person reviews and presses send. Replies are pasted or forwarded in.
  • Eventworth is an independent product and isn’t made by Cvent.

Try it on one event

One field event. 30 days. Both numbers, by AE.

WEEK 1

Set up

  • Your account list, AEs and the event
  • Your starting point from past events
  • Held-out accounts set before invites
WEEKS 2–4

Fill and run

  • AE invite lists, notes and tagged links
  • Daily approvals, by email
  • Share from target accounts, tracked daily
EVENT + 7 DAYS

Follow up and read out

  • Each AE’s list, drafts and clock
  • Both numbers against your starting point
  • Repeat, Fix or Stop for the event

Request agent access

Pick your next field event. We’ll set it up with you.

Tell us the event, your marketing system and how many AEs invite.

Email hello@eventworth.aiRequest agent access